Media

The media sector is going through a period of fundamental change. The digitalisation of traditional media such as books, newspapers and magazines is forging ahead, whilst sales of printed products are stagnating or falling. E-books are on the fast track, digital markets are growing and news apps are booming. Interactive and multimedia contents such as texts, images, videos or podcasts can represent great added value for users. However, to do this, they must be relevant to the target group and displayed in a personalised manner, so that they can be perceived and appreciated in spite of short attention spans. And, of course, “mobile first” applies: contents should be accessible anywhere and at any time and be optimised for different devices, such as smartphones, tablets, laptops or smart TVs.

To establish a sustainable, digital business model, innovative ideas and profitable revenue models are in demand. Media companies have to create added value through their digital services, in order to prevail with sophisticated paid content in the culture of free digital contents. In addition to the creative editorial input, professional software solutions and optimised IT infrastructures which can be efficiently maintained are of particular importance. Whether it is a news app or a job portal, front-end, backend or hosting and operation with 24/7 service – with a strong IT partner at your side, digital transformation becomes digital success.