Generative AI in journalism

Editorial offices face the challenge to overcome time-consuming routine tasks with efficiency. A series of processes are automated in publishing with the AI case “Clark”. The prototype offers diverse functions for the content creation and management, which accelerate and individualize the editorial workflow significantly.

Project: Development of the AI prototype “Clark” for more efficiency in the editorial workflow

Industry: Media

Services: Integration of “Clark” in Livingdocs

Successes at a glance

During the stressful daily business in editorial offices lots of editors face the challenge of producing and publishing high-quality articles under immense time pressure. On top of that, the lack of resources intensifies this problem, as not enough employees are often available to cover the request.

This situation leads to an overload of the available employees, who must secure a high quality of the contents despite of limited time and ways. The increased workload and the permanent time pressure can lead to mistakes, incomplete research and general decrease of the journalistic quality.

A further central problem is the necessity of fulfilling various content requirements and quality standards. Within an editorial office different formatted and styled contents must be created, either for boulevard journalism or specialized articles. This diversity requires extensive adaption and strict quality assurances to ensure the standards.

The adaption to different style directions and formats is time-consuming and requests for a detailed examination to secure consistency and quality. These challenges are also a burden for the editorial office. These can lead to inefficient work processes if not enough resources are available to cope these tasks appropriately.

With the AI prototype “Clark”, jambit has the vision of automating resource intensive tasks of the editors by using generative AI and therefore design them more efficiently. This idea results from a client talk about the challenges in the editorial daily business.

“Clark” was developed in close collaboration with editorial offices. jambit presented the first version to numerous publishers and used the extensive feedback of the experts to improve the tool continuously. A community, which develops and tests innovative AI concepts for editorial offices was created out of this. Recently, the prototype in the fifth version is available.

In cooperation with Livingdocs, jambit integrates the AI prototype in CMS. Editors can use the functions directly within their own editorial system through that. A further tool isn’t necessary.

The advantages of “Clark” are obvious. The AI tool enables editorial teams to concentrate on their core tasks. In the competition for clicks, speed is a decisive success factor. With “Clark”, editorial teams can create and manage articles much faster. By automating time-consuming routine tasks, publishers save a lot of time and therefore also costs.

In addition to cost savings, the AI prototype opens up new possibilities for individualization. For example, each text can be prepared for a specific target group thanks to predefined personas. This precise targeting of readers gives publishers a decisive competitive advantage.

“Clark” has already been successfully integrated into our clients' systems and processes. The editorial teams benefit from the tool's diverse functions, which accelerate their editorial processes immensely.

• Successful CMS integration of the AI prototype “Clark”
• Establishment of a community that iteratively develops “Clark” further
• Continuous development of further functions of the AI prototype
• Increased efficiency in the publication of individual news items