Generative AI in journalism: What the jambit AI tool Clark can do

Generative AI in journalism

More efficiency during the editorial workflow thanks to the AI prototype “Clark” by jambit

Editorial offices face the challenge to overcome time-consuming routine tasks with efficiency. A series of processes are automated in publishing with the AI case “Clark”. The prototype offers diverse functions for the content creation and management, which accelerate and individualize the editorial workflow significantly.

Project: Development of the AI prototype “Clark” for more efficiency in the editorial workflow

Industry: Media

Services: Integration of “Clark” in Livingdocs

Successes at a glance

Challenge

During the stressful daily business in editorial offices lots of editors face the challenge of producing and publishing high-quality articles under immense time pressure. On top of that, the lack of resources intensifies this problem, as not enough employees are often available to cover the request.

This situation leads to an overload of the available employees, who must secure a high quality of the contents despite of limited time and ways. The increased workload and the permanent time pressure can lead to mistakes, incomplete research and general decrease of the journalistic quality.

A further central problem is the necessity of fulfilling various content requirements and quality standards. Within an editorial office different formatted and styled contents must be created, either for boulevard journalism or specialized articles. This diversity requires extensive adaption and strict quality assurances to ensure the standards.

The adaption to different style directions and formats is time-consuming and requests for a detailed examination to secure consistency and quality. These challenges are also a burden for the editorial office. These can lead to inefficient work processes if not enough resources are available to cope these tasks appropriately.

With our future-oriented AI tool “Clark”, we succeeded in building a community, which thinks in a new way of editorial work. We create a real added value through supporting our editors to focus on their core work.
Robert Kowalski, Head of Media at jambit

Implementation

With the AI prototype “Clark”, jambit has the vision of automating resource intensive tasks of the editors by using generative AI and therefore design them more efficiently. This idea results from a client talk about the challenges in the editorial daily business.

“Clark” was developed in close collaboration with editorial offices. jambit presented the first version to numerous publishers and used the extensive feedback of the experts to improve the tool continuously. A community, which develops and tests innovative AI concepts for editorial offices was created out of this. Recently, the prototype in the fifth version is available.

In cooperation with Livingdocs, jambit integrates the AI prototype in CMS. Editors can use the functions directly within their own editorial system through that. A further tool isn’t necessary.

jambit KI-Prototyp "Clark" | Generative AI im Journalismus

But what can “Clark” do? The AI tool supports the editors regarding the whole editorial workflow – from writing up to content management. “Clark” is an intuitive user interface: you can create, save, edit or share contents via pressing the button. Everything is simple and without necessary knowledge in prompting.

The AI prototype uses customized personas and rules to describe texts precisely – from boulevard to specialist press. Editors do not have to write their own prompts for this. They can adapt the whole text with just one click.

Thanks to its high degree of flexibility, “Clark” can be tailored precisely to the specific requirements of each editorial team. This allows them to efficiently and individually prepare their texts and optimally serve their unique needs.

The functions of “Clark” are diverse. Among other things, the tool can support

Content creation

Rewriting texts for specific target groups
Generate teasers or summaries
Generate images with and without descriptions
Generate image descriptions
Create quizzes for articles
Create text-related guides

Content management

Generate SEO title, meta description and meta tags
Generate alt text for images
Ask text-related questions to ChatGPT

Result

The advantages of “Clark” are obvious. The AI tool enables editorial teams to concentrate on their core tasks. In the competition for clicks, speed is a decisive success factor. With “Clark”, editorial teams can create and manage articles much faster. By automating time-consuming routine tasks, publishers save a lot of time and therefore also costs.

In addition to cost savings, the AI prototype opens up new possibilities for individualization. For example, each text can be prepared for a specific target group thanks to predefined personas. This precise targeting of readers gives publishers a decisive competitive advantage.

“Clark” has already been successfully integrated into our clients' systems and processes. The editorial teams benefit from the tool's diverse functions, which accelerate their editorial processes immensely.